Solutions
Network Bandwidth Savings
If not dealt with proactively, video poses a significant threat to the profitability of the service provider’s business model. The increase in video traffic is already congesting many networks; a trend that is likely to continue. Network congestion then impacts subscriber service quality for video and all Internet based services. However, responding to this growth and satisfying subscriber demand for video requires massive network upgrades which increase both capital expenditures and operating costs, while subscriber ARPU remains stagnant. The net result is lower margins for data services.
By deploying media caching for video and file sharing, an operator can actually meet consumer demand, without massive network and circuit upgrades. In this manner, the operator can improve their margins and deliver a better overall service quality to their subscribers. Media caching lowers operating costs, reduces network congestion, and delivers data faster than traversing transit links.
PeerApp’s UltraBand solutions are deployed inside the wireline or wireless operator’s network to optimize network resources, and meet the growing demand for video streams and downloads. PeerApp’s UltraBand system delivers significant benefits to network operators, including operational savings associated with bandwidth costs, accelerated content delivery, and better utilization of network resources. These benefits have a direct positive impact an operator’s margin and provide their subscribers with a vastly improved quality of experience (QoE) for video streams and file downloads.
PeerApp’s video and P2P capability caches, accelerates and controls traffic from increasingly popular video sharing web sites YouTube, RapidShare, MegaUpload, BitTorrent, MySpace, Facebook and others. This function is implemented in PeerApp’s UltraBand family and supports caching for FLV, SWF, MPG, MGEG and WMV file types. The solution does not require proxy servers, “super-peers,” or any changes in client configuration.
If not dealt with proactively, video poses a significant threat to the profitability of the service provider’s business model. The increase in video traffic is already congesting many networks; a trend that is likely to continue. Network congestion then impacts subscriber service quality for video and all Internet based services. However, responding to this growth and satisfying subscriber demand for video requires massive network upgrades which increase both capital expenditures and operating costs, while subscriber ARPU remains stagnant. The net result is lower margins for data services.
By deploying media caching for video and file sharing, an operator can actually meet consumer demand, without massive network and circuit upgrades. In this manner, the operator can improve their margins and deliver a better overall service quality to their subscribers. Media caching lowers operating costs, reduces network congestion, and delivers data faster than traversing transit links.
PeerApp’s UltraBand solutions are deployed inside the wireline or wireless operator’s network to optimize network resources, and meet the growing demand for video streams and downloads. PeerApp’s UltraBand system delivers significant benefits to network operators, including operational savings associated with bandwidth costs, accelerated content delivery, and better utilization of network resources. These benefits have a direct positive impact an operator’s margin and provide their subscribers with a vastly improved quality of experience (QoE) for video streams and file downloads.
PeerApp’s video and P2P capability caches, accelerates and controls traffic from increasingly popular video sharing web sites YouTube, RapidShare, MegaUpload, BitTorrent, MySpace, Facebook and others. This function is implemented in PeerApp’s UltraBand family and supports caching for FLV, SWF, MPG, MGEG and WMV file types. The solution does not require proxy servers, “super-peers,” or any changes in client configuration.
On average PeerApp’s UltraBand solution can save a network operator between 20% and 30% of their bandwidth needs. Stated another way, the UltraBand saves circuit costs as every STM-16 will yield approximately 3.5Gbps instead of 2.5Gbps. This can be factored into network planning equations and translate into big savings.
The UBView graphic below – taken from an actual customer network – demonstrates UltraBand savings in action. The blue line represents traffic flowing into the UltraBand from the Internet. The shaded green area represents traffic flowing from the UltraBand to the subscriber. The difference between the two represents the effective bandwidth savings. The UltraBand is generating an average of approximately 812 Mbps of bandwidth savings by caching and delivering content locally. Approximately 47% of downstream subscriber traffic is served from cache. At peak periods of consumption, the UltraBand is generating approximately 1.5 Gbps of bandwidth savings.
Because the UltraBand solutions reduce bandwidth costs associated with supporting subscriber demand for Internet Video, the network operator can optimize their network resources. The solutions allow a network operator to improve their margins while actually improving the service quality to their subscribers. The UltraBand improves the profitability for data services and makes the operator more competitive through better service quality.
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Customer QoE |  |
| "The improvement users report, in terms of network performance and reduced call center volume, far exceeds what would be expected just looking at the bandwidth we save or generate from UltraBand." |
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To learn more, download the whitepaper:
Why QoE is Important to Service Providers
